What you need to know…
At Property Technology we take our clients data extremely seriously. With the fast approaching GDPR (General Data Protection Regulation) update, we wanted to highlight what steps we’ve taken to ensure we not only meet, but exceed, the new regulations. We also thought it may be helpful to explain exactly what GDPR is, for those still getting up to speed. As an initial step we’ve taken legal advice from a solicitor called Orrick (They are Facebook’s Lawyers, so very up to date on GDPR). So here’s, in a nutshell, what it is –
GDPR has essentially been created to stop spam, think unsolicited pre recorded PPI calls dialled by a machine. The core of the regulation is about relevance. It is completely legal to contact an individual if the contact is relevant.
Here’s an example relevant to property agents…
Taking a landlords details from a current tenant and sending them marketing information by email, or cold calling to sell to them is not relevant and would not comply with GDRP. However, taking a landlord’s details and contacting them to verify if the tenant was good & if they actually did rent from them is completely compliant. If the conversation then turns to “So since [James Smith] is moving out, have you now found a new tenant, oh you haven’t well we can help with that”, wouldn’t be illegal, as long as the reason for the call is to verify tenant information and is relevant. The tenant would be responsible for asking the landlord’s permission to pass on their details, there would be no legal burden on the letting agent in receiving them.
In relation to our flagship product, LeadPro, as a data processor we do not breach Rightmove or Zoopla’s terms and conditions. LeadPro sending a reply to an enquiry, is equivalent to your team sending that reply. The extra data then generated by LeadPro is optional, and opt in. It is explicit in gaining the consumers consent and is relevant. LeadPro does not breach portal terms and conditions or GDPR.
To summarise, LeadPro, from Property Technology Ltd, is fully compliant with current and the upcoming 2018 General Data Protection Regulation. Property Technology Ltd is registered with the Information Commissioner’s Office as a data controller Registration reference: ZA179254
Disclaimer: This blog post is not legal advice and therefore should not be used for your company to comply with any EU data privacy laws, in this instance, GDPR. It is meant to provide some general information and explain how GDPR specifically impacts our core product. This information is not the same as advice. We insist all readers consult a lawyer if you seek advice on GDPR or any other EU data privacy laws. To summarise, please do not rely on this as legal advice, or as any sort of recommendation of any legal understanding.